With a solid foundation, it is time to expand. Once you chama has a firm constitution and all the rough edges have been smoothened out, it is time to expand. In so doing you can invest bigger, enhancing your reach and ‘profits’. With this in mind, you also need to increase your membership pool. You can easily achieve this by;

1. Proactively engaging your current members: As a chama, you can organize events promote team unity. In these you may also choose to have ‘fun days’ where you encourage members to invite friends and family. In so doing, you will build a sense of community among your members.
2. Advertising you chama: Place you chama in strategic places where people can find out about it. One of the ways is setting up a booth in different business, banking or carreer fairs, another way is ads on traditional media as well as social media, you could also hand out flyers at strategic traffic areas. This will t your name out there and you would get querries and new members.
3. Have incentives: Old members should already be ‘reaping’ these, for new members make it very clear to them, why it is of benefit for them to join your chama. People are ‘selfish’ and need to know ‘what’s in it for me’. With proper incentives on top of the usual savings plan, they are more likely to join your group.
4. Be welcoming and friendly: Many new members will often have a lot of questions and need a lot of information before they commit to joining you. In such cases, you have to be accommodating and patient with them. People respond well when they feel heard and accommodated, being friendly will encourage new comers to commit to your group
5. Utilize Technology: The world of tech is taking over a lot of our daily life routines. It is with the incorporation of these strategically, that your group will do well. Platforms such as Digichama will help you manage your books, keep track of each member, send out announcements, and even customize communication between members and officials. As your group grows, tech can help ease the process for your management team.

There is literally no limit as to how far your chama can grow, it can expand to own so many businesses in very diverse sectors. In these, a good diverse pool of loyal members is key.